Sun Vault Roofing Named 2026 BBB Spark Award Winner
- Jon Torre
- 51 minutes ago
- 3 min read
Backed by CertainTeed Select ShingleMaster™ Warranty, a distinction held by fewer than 1% of roofing contractors nationwide.
Sun Vault Roofing has been named a recipient of the 2026 BBB Spark Award for Entrepreneurship by the Better Business Bureau serving Wisconsin. The award recognizes emerging businesses that demonstrate a strong commitment to ethics, trust, and community impact.
For a Madison-based roofing company focused on roof replacement, roof repair, and solar roofing systems, the recognition reflects something we’ve believed from the beginning: how you do the work matters just as much as the work itself.
Why We Started Sun Vault Roofing
We started Sun Vault Roofing because the roofing and solar industries felt broken.
With the rise of private equity in roofing, predatory, transient salespeople are common, and there is a lot of overselling.
“We wanted to fix that,” said Jon Torre, owner of Sun Vault Roofing.
Too often, homeowners are left navigating confusing recommendations, unclear and ever-changing solar incentives, and systems that weren’t designed to work together. Our goal was to build something simpler: one team, one system, and one place to go if something goes wrong.
What “Ethics” Actually Means to Sun Vault Roofing as a BBB Award Recipient
For us, ethics isn’t abstract. It shows up in very practical ways.
“For us, ethics means telling people when they don’t need to hire us,” Torre said.
In industries known for pushy sales tactics, we regularly tell homeowners when solar isn’t a fit for their home—or when their roof still has years of life left. That’s not always the fastest path to a sale, but it’s the right one if you’re trying to build long-term trust in a community like Madison and across southern Wisconsin.
An Inspection-First Approach to Roofing and Solar
A core part of our process is what we call an inspection-first approach.
Instead of defaulting to full roof replacement or pushing upgrades, we take the time to evaluate:
whether solar makes sense for the property
how different options will perform over the long term
This approach helps homeowners avoid unnecessary costs and make better-informed decisions—especially when considering solar shingles or integrated solar roofing systems..
Helping Homeowners Make Informed Decisions
Beyond project work, we see education as part of the job.
“We see it as our responsibility to educate the public—whether they work with us or not,” Torre said.
That includes publishing blog posts and videos to help homeowners:
understand roofing and solar tradeoffs
think through long-term roof and solar maintenance and performance
The goal isn’t just to win projects. It’s to raise the standard for how roofing and solar decisions get made.
Solving a Common Problem in Roofing + Solar
One of the biggest issues homeowners run into is what happens when roofing and solar are handled by separate companies.
“When something goes wrong on a roof with solar, homeowners often get stuck between two companies blaming each other,” Torre said.
Sun Vault Roofing was designed to eliminate that problem. By integrating roof replacement, roof repair, and solar roofing systems under one company, we create a single point of accountability.
Accountability stops with us.
Looking Ahead
Sun Vault Roofing will be formally recognized at the BBB Ethics Awards Ceremony and Luncheon on May 14, 2026, at the Italian Community Center in Milwaukee, Wisconsin.
“We’re grateful to the Better Business Bureau for recognizing our commitment to building a more ethical future for the roofing industry,” Torre said.
About Sun Vault Roofing
Sun Vault Roofing is a Madison, Wisconsin-based roofing company specializing in roof replacement, roof repair, and integrated solar roofing systems, including solar shingles. We serve homeowners across Madison and southern Wisconsin, focusing on creating roofing systems that are durable, accountable, and aligned with long-term performance.