How long does a roof last? Discover the full lifecycle of your roof—from installation to replacement—with expert tips on maintenance, warranties, and when to plan for upgrades.

In Wisconsin, your roof doesn’t have to go to waste. It can go to work. Every year, thousands of tons of asphalt shingles are recycled...

Spent fireworks and smoldering debris can damage your roof. Learn how to prep your home or business before the 4th, what to check for on July 5th, and when to call in a pro.

Choosing a roof color feels overwhelming—but it doesn’t have to be. This guide breaks down what works best for Wisconsin homes, from style and resale to energy impact and neighborhood fit.